As part of our commitment to Corporate Social Responsibility, we regularly offer pro-bono design support to organisations across the charity, non-profit and community sector. One such partnership saw us work with Voices of Hope to develop a series of social media templates that would empower the charity to create on-brand content across its channels.
Voices of Hope aims to restore and rebuild hope in individuals, improving physical and mental health through a range of community-based projects. We needed to get under the organisational skin of the charity, to see how it delivers help across its four service lines of food, creativity, core and women. We also needed to audit existing social posts in order to develop the right templates to meet its needs.
Part of the challenge with a brief like this is to anticipate the future needs of the client, to deliver a design that’s flexible and broad. We wanted to avoid visuals becoming stale and ensure outputs always felt well designed, no matter who would be creating them. With this in mind, we developed seven Canva templates with the option to toggle certain layers on and off, giving the team an abundance of layouts in a variety of colourways to choose from.
Our designs took inspiration from the charity’s logo, building on each of the four butterfly wings and using these shapes as graphic devices to frame imagery and create interesting layouts. Voices of Hope is a symbol of positivity for a lot of people within the community so we wanted to reflect that in a vibrant, energetic and playful design.
We used all of the brand colours, with colour pairings to denote the four service lines. By applying these colours across all of the templates, Voices of Hope now has a minimum of 28 options to explore – giving team members flexibility within a cohesive set of templates, which will boost brand recognition and keep audiences engaged. As a final touch, the hero handwritten font adds a personal feel to the youthful designs.