Refining and repositioning the Vannin Capital brand
Experts in legal finance, Vannin Capital was looking to refresh its corporate identity – both internally and externally – to better reflect its values and industry-leading position.
For Hamilton-Brown to make an informed start, we would need to explore Vannin’s core values and carefully consider its positioning, developing a consistent and coherent identity that would work across touchpoints – while respecting existing brand requirements.
Vannin already had a strong brand, and well-defined values, so we would need to operate within these parameters – while adding value and bringing a fresh perspective to the corporate identity. The project would span internal and external visuals, so an element of flex would be needed. And with an international footprint, it was important our deliverables positioned the firm effectively on the global stage.
After an extensive research phase, we proposed a nuanced corporate identity refresh that would retain, yet enhance, key brand elements. Our work spanned brand prototypes, website design, wordmarks, typography, imagery, icons and brand colours, to shine a spotlight on Vannin’s unparalleled expertise in the litigation funding space.