American ad-tech company Xandr was looking to establish a design capability in London that could better support and oversee its international operations. They wanted someone who could sit seamlessly within their UK business, liaising with their New York team but also leading on marketing outputs across EMEA, APAC, and Latin America.
Following a recommendation for Hamilton-Brown, they found their way to our in-house creative services team. We thought one of our full-time senior designers would be a perfect fit for the job and, after spending a week in New York getting under the skin of the business, meeting the design team and key clients, our designer got to work.
Xandr is a forward-thinking tech company, so it was important to propose challenging and fresh ideas that would engage and excite their clients. We also wanted to find new ways to move their content online, using Ceros to create interactive microsites. However, this had to be balanced with the views of the parent company at the time, AT&T, with all necessary approvals navigated.
What’s more, we began work just a few weeks before COVID-19 brought the world to a standstill. Understanding the various departments and international cultures, whilst operating remotely, added an extra layer of complexity. This was a project that would require more than great design capabilities – we would need to collaborate effectively, adapt quickly to challenging situations, and flex for evolving ways of working.
Fast-forward three years, and our partnership with Xandr is stronger than ever. We’ve completely reshaped their marketing output – reviewing and redesigning collateral, pitches and proposals, as well as creating templates for PowerPoint, Microsoft Word, social media and newsletters. We’ve delivered bespoke creative concepts for whitepapers, tentpole events and campaigns. And with the addition of videos, animation and interactive elements, plus the ability to capture data and analytics, we’ve changed the way Xandr presents and even thinks about their content.